Sunday, October 12, 2008

My View - Miller High Live Commercial

If you haven't seen the commercial...... go here.

As I rule I don't watch commercials if I can avoid them. The joy of DVR!

But I'm forced fed this commercial because I watch baseball games in real time during the playoffs, etc. and I have to take a deep breath before I continue because I'm probably the only viewer in 'Merica that thinks these commercials suck and I'm going to tell you why....

Ok, first off, I'm from East Texas and that wins me a redneck from the get-go. I have to work at it to some extent because on the one side is the East Texas background and the other side is my belief in the Golden Rule. And my distaste for judging whole groups of anything such as 'all cops are', 'all blacks are', 'all whites are', 'all fat people'...... I know, I do it too, but I really would rather go one-on-one with folks and get to know them as individuals before I go off on them.

Or maybe I don't, maybe I just think I do and I'm really just a racist, but if I am, so are the folks producing this commercial. Clearly they are using the political sign of the times to bring about the change that is so sought.....that change being the black man rising above the white one and paying us back.

IMHO this commercial is reverse discrimination. It's bigoted. Its message is that if you can afford the good seats, you aren't worthy of the brew. The actor Windell Middlebrooks is a very talented black. His job is acting, he doesn't write the commercials and maybe because he's black and very believable it's (ahem) coloring my view, but from where I sit it's not possible for me to watch the thing and not feel uncomfortable wondering if I'm the only one of the globe that thinks this is anti-white-rich-folk?

If you look carefully you'll see token black actors in the back, background of all the commercials, I guess that's supposed to be where my argument falls apart, but that doesn't work for me any more than token black in the background have worked for THEM in the white bread world.

1 comment:

Lainey said...

I agree!!!